Dave Shouldice

What’s up, I’m Coach Dave. I’m a world-class strength coach with over three decades worth of real-world strength and conditioning experience.


After serving 14 years in the U.S. Navy in various leadership roles, including as a career rescue swimmer and a member of specialized boarding teams, I transitioned into strength and conditioning with a passion for helping others achieve peak performance.

I went on to earn my M.S. in Human Performance and multiple certifications from top organizations, including the NSCA, Precision Nutrition Level 1 & 2, and U.S. Weightlifting, to ensure I have the knowledge and tools to help you succeed. As a lifelong learner, I am working towards earning my PhD in Exercise and Sports Science at Liberty University.


I’m not just a coach—I’m also an athlete who practices what I teach. From playing college football to competing in powerlifting, weightlifting, and Highland Games, I’ve always pushed my physical limits. After my career in the Navy, I’ve taken on endurance sports with a hybrid approach, completing multiple 70.3 Ironman races, a 120-mile trail race in Colorado, and many other moderate-distance races while maintaining strength training as a base principle. My experience across various athletic disciplines allows me to create well-rounded, personalized programs that help you perform at your best—no matter your sport.


I’ve been married to my beautiful bride, Karina, for over 15 years, and we have two incredible children. My youth coaching journey started at home. After my son turned five, I began coaching his and my daughter’s youth sports teams. This was when I first saw the impact strength and conditioning could have on young athletes. I’ve since coached thousands of kids—both on the field and in the weight room—and I’m proud to help the next generation of athletes develop strength, confidence, and 

work ethic.


To me, coaching is a unique blend of science and art. It’s about applying the latest research on human performance while also understanding the individual’s needs, challenges, and goals. Let me know how I can help you get where you want to go!


To book a consult email me dave@theagoge.com


Insta: @daveshouldice

Tier 2: THE AGOGE ONE ON ONE MENTORSHIP ⚔ $499/Mo

  • 1x (60min) Initial Zoom 1on1 

  • 3x (60min)Group Call Per Week with Nick, Josh & Coaches 

  • Tues: Mindset, business, life, relationships, leadership  

  • Thurs: Human Performance 

  • Fri: MFA Men of Faithful Action (Spiritual

  • 1 x 1:1 coaching calls a month with your coach 

  • Personalized weekly video feedback based on your check-in 

  • Weekly Non Negotiable Tasks 

  • Create a Perfect Weekly Routine

  • Access to a group of like-minded individuals (Private Network) 

  • Crafting your vision, mission, purpose, and core values to introduce you to your version 2.0 and beyond  

  • Life, Family, & Personal Growth Focused 

  • Custom Training Routine 

  • Custom Nutrition Program 

  • 24/7 Support with My Private all Access Group 

Tier 3: Agoge Mentorship/Training and Nutrition Program ⚔ $299/ Mo

  • Daily Training Routine with videos in private training app 

  • Calculated macros based nutrition plan based on your goals 

  • 3x (60min)Group Call Per Week with Nick, Josh & Coaches

  • Tues: Mindset, business, life, relationships, leadership

  • Thurs: Human Performance

  • Fri: MFA Men of Faithful Action (Spiritual) 

  • Access to a group of like-minded individuals (Private Network) 

  • Accountability, milestones, motivation and support built into the programming and throughout the app 

Coaching consult call: $100/call

  • 1x 1 on 1 60 min Coaching Call

  • Covering Fitness, nutrition, leadership, relationship, business, setting objectives, scheduling...

  • We will discuss what you need and flow from there.

  • If you sign up for a coaching package the $100 comes off the first month of coaching.